Join The Book Waitlist For

THE BC AD OF LEADERSHIP

Your guide to a new paradigm in leadership designed for today's dynamic world, using the BC AD Framework, which stands for four essential pillars: Beliefs, Choices, Adaptability, and Decisiveness.

Join The Book Waitlist For

THE BC AD OF LEADERSHIP

Your guide to a new paradigm in leadership designed for today's dynamic world, using the BC AD Framework, which stands for four essential pillars: Beliefs, Choices, Adaptability, and Decisiveness.

5000+

Coaching hours clocked on
Executive Leadership 1-on-1 Coaching

10+

Years of experience in Executive
Leadership and Business Coaching

2-Time

Published author/former President
of the iAuthors Club (2020-2022)

5000+

Coaching hours clocked on
Executive Leadership 1-on-1 Coaching

10+

Years of experience in Executive
Leadership and Business Coaching

2-Time

Published author/former President
of the iAuthors Club (2020-2022)

What Is The BC AD of Leadership About?

Traditional leadership approaches, based on rigid hierarchies and control, are increasingly inadequate with today’s ever changing trends.

Leaders today must be adaptable, forward-thinking, and capable of navigating constant uncertainty, as today’s workforce is more value-driven than ever before.

In my book, I shall be sharing the four essential pillars: Beliefs, Choices, Adaptability, and Decisiveness, for effective, ethical, and sustainable leadership, empowering you to create a growth environment for your people.

What Is The BC AD of Leadership About?

Traditional leadership approaches, based on rigid hierarchies and control, are increasingly inadequate with today’s ever changing trends.

Leaders today must be adaptable, forward-thinking, and capable of navigating constant uncertainty, as today’s workforce is more value-driven than ever before.

In my book, I shall be sharing the four essential pillars: Beliefs, Choices, Adaptability, and Decisiveness, for effective, ethical, and sustainable leadership, empowering you to create a growth environment for your people.

After Reading This, You Will Be Able To...

After Reading This,

You Will Be Able To...

Develop a leadership style aligned with your core beliefs.

Make informed and ethical choices that balance short-term goals with long-term sustainability.

Be adaptable to take calculated risks and act with courage and confidence.

Create a culture of trust, respect, and continuous improvement.

Lead with greater clarity, purpose, and ethical grounding.

Meet The Author

Robbin Khoo

“Charting the Borderless Journey - Awakening the Leader Within”

Robbin Khoo is a leadership cultivator, creative thinker, and former CEO turned leadership coach. With roots in marketing and wings in people development, he now dedicates his journey to focus on the realm of personal behavioural transformation. His compass has always pointed towards one thing: building better leaders for a better world.

As a John Maxwell Certified Coach and former VISTAGE Chair, Robbin blends strategy with soul, bringing both precision and poetry into how he helps others grow. True leadership is not about climbing higher but about going deeper. It’s a journey of becoming, of shedding limits, and of rising again with greater clarity and conviction.

His life’s work unfolds along what he calls “The Borderless Journey” — where growth knows no walls, and potential is not a destination, but a path of continual becoming. His forthcoming book echoes musically the sounds of this journey — capturing insights, stories, and a deep belief that that leadership is first about becoming — then influencing.

Meet The Author

Robbin Khoo

“Charting the Borderless Journey - Awakening the Leader Within”

Robbin Khoo is a leadership cultivator, creative thinker, and former CEO turned leadership coach. With roots in marketing and wings in people development, he now dedicates his journey to focus on the realm of personal behavioural transformation. His compass has always pointed towards one thing: building better leaders for a better world.

As a John Maxwell Certified Coach and former VISTAGE Chair, Robbin blends strategy with soul, bringing both precision and poetry into how he helps others grow. True leadership is not about climbing higher but about going deeper. It’s a journey of becoming, of shedding limits, and of rising again with greater clarity and conviction.

His life’s work unfolds along what he calls “The Borderless Journey” — where growth knows no walls, and potential is not a destination, but a path of continual becoming. His forthcoming book echoes musically the sounds of this journey — capturing insights, stories, and a deep belief that that leadership is first about becoming — then influencing.

What People Say About Robbin

“

As the Senior GM of a major retail mall, I am responsible for delivering results and steering the organization’s vision.

Robbin’s coaching provided a high-impact executive development experience that elevated my performance. He helped me navigate beyond the day-to-day into the realm of strategic vision. Each coaching session with him was like turning a page in a book I had long neglected to read.

Together, we uncovered chapters of leadership insight I didn’t realize I had. He challenged me with questions that became mirrors reflecting my leadership truth – sometimes revealing gaps, other times strengths to build on.

Over time, the narrative of my leadership began to change. I evolved from managing transactions to inspiring transformations.

My team noticed the difference – I was more empathetic yet decisive, and our plans were bold but clear.

Robbin’s professional approach also enhanced my executive presence; I now communicate with greater authority and clarity. His coaching has been an invaluable asset in driving both business outcomes and leadership excellence.

Ms. Phang Sau Lian

Senior General Manager, Sunway Mall

“

Robbin’s coaching provided exactly what I needed at every step of my journey.

From day one, his genuine approachable style made me feel comfortable to open up about my challenges and goals. That trust allowed me to confront my weaknesses head-on and turn them into growth opportunities.

Robbin has a knack for offering just the right guidance – whether breaking down a complex problem step-by-step or illuminating the bigger picture when I felt lost.

Even as I struggled to find my authentic voice. Robbin became the narrator I needed, helping me rewrite my leadership story. He revealed a central theme I had overlooked: human connection.

I recall one session where a simple question from Robbin – “What truly matters here?” – echoed in my mind. Since then, I found myself leading with a newfound grace.

Robbin’s support was transformative and heartfelt, giving me the confidence to lead with vision and empathy. I truly appreciate how he’s helped shape the leader I am today.

Loo Hoey Theen

General Manager, Marketing & Business Innovation, Sunway Malls

“

Robbin’s coaching has been nothing short of life-changing for me and my business.

I was at crossroads in my business when Robbin came in with a warm, understanding approach that immediately put me at ease, yet he never let me stay in my comfort zone for long.

He helped me identify the blind spots and challenged me to set ambitious goals. With his support, I celebrated breakthroughs I never thought possible – including achieving one of the top performance rankings in our network over the recent years, consistently.

Robbin taught me the power of clarity: by defining exactly what success looks like for me, I’ve aligned my team and resources to reach those heights.

Today, I’m not just hitting targets; I’m aiming higher with confidence. It’s amazing to look back and see how far I’ve come as a leader and strategist, and I credit a huge part of that to Robbin’s inspiring coaching.

If I had to distil my coaching journey with Robbin into one word, it would be “clarity.” - a journey from ambiguity to clarity. The rush of daily work has given way to purposeful action.

Moon Chong

Owner/Director, Synagy Finance (Financial Services/Insurance)

“

I can’t overstate how much Robbin’s coaching has empowered and uplifted me.

I used to grapple with uncertainty about making the right calls for expansion. Robbin came in and helped me find clarity amid the chaos.

His warm yet no-nonsense style pushed me to redefine a solid business plan and to believe in it. With his guidance, I discovered that I could aim higher – achieve more – than I thought possible.

Over the last few years, our revenues have climbed impressively (nearly 40% growth), and that’s largely attributed to the focused strategies we developed together. But it’s not just about numbers. Robbin was huge on how to communicate confidently. Simple changes, dropping filler words and speaking with conviction, have made a big difference in how I lead today.

I am a new and improved version of myself – a leader who is confident, clear-headed, and genuinely excited about the future. I can now see that the boldest moves are always rooted in the clarity of purpose. I saw the vista of my business's potential. I now run my business not by default, but by design. I'm journeying towards a vision, and every day the path ahead gets clearer and brighter.

Peter Cheong

Owner/Marketing Director, Paneltek Sdn. Bhd.

“

When Robbin became my coach, I was like a ship captain sticking close to a familiar shore, ensuring safety and comfort for my people.

Through our early conversations, Robbin “took” me to uncharted waters. He didn’t hand me a life raft; instead, he taught me how to swim stronger. He instilled in me the courage to navigate by vision rather than by habit, how to confront challenges head-on. He was often insistent but in a way that felt empowering, not daunting.

I started to reconsider our strategies and discovered creative solutions I never saw before.

There was once he asked me to imagine my business a year from then and to describe it in vivid detail. That exercise unlocked an envisioning into strategic insights and suddenly, routine decisions were soon replaced with grander plans. Challenges became waves we learned to ride.

I’ve since become more decisive and forward-thinking, learning to anticipate market changes and responding with agility.

Robbin’s genuine investment in my success made all the difference. I truly feel I’ve grown as a CEO. I’m deeply grateful for the positive impact he’s had on my journey.

Jerome Liew

Director, Farmasi Murni Marketing

“

Since April 2021, my journey with Robbin has been one of discovery, growth, and renewed confidence.

His coaching goes beyond strategies and frameworks — it helps you see who you are as a leader and who you can become.

With Robbin’s guidance, I’ve embraced the 4Rs philosophy and learned the value of focus, clarity, and intentional communication. Even small shifts — like dropping filler words — have strengthened how I present myself and lead my team.

What makes Robbin exceptional is his genuine care. He’s been there through business challenges, personal matters, and moments of doubt — always offering encouragement and clarity when I needed it most.

Though it’s only been 20 months, our connection feels like that of old friends. His insights have helped me break free from comfort zones and see new possibilities.

I’m deeply grateful for all he’s shared, and his impact is like a resounding resonance that continues to stay with me.

Susan Ooi

General Manager, ACCESS DUNIA SDN. BHD.

“

Working with Robbin as my business coach has been a turning point — not just for the company, but for my personal leadership.

With his support, we’ve established a clear Mission and Vision, aligned our plans, and built a stronger organizational structure.

Our team now works with clearer purpose and accountability, and we’ve seen real progress — including a 38% growth in sales over two years.

Beyond business, Robbin’s coaching also encouraged me to step up in VISTAGE, supporting others on their leadership journeys.

His thoughtful, practical approach has helped me see leadership as more than achieving results — it’s about building people, purpose, and resilience.

Working with him has been a real privilege.

Seow Joo Guan

Founder and Owner at Icon Medic

Here's A Sneak Peek of The BC AD Leadership Book

Beliefs and Values - The Cornerstone of Your Life: Core values act as your life’s compass. Learn how to identify, align with, and live by what truly matters. (Chapter 2)

Reflection and Discovery: Guide you through reflective exercises to uncover your core values, helping you identify what truly matters through introspection and key questions. (Chapter 3)

The Power of Choice: Focus on conscious choices—how everyday decisions shape your life. Learn to make choices aligned with your values for greater fulfillment. (Chapter 4)

Join The Waitlist And Be The First To Hear When The Book is Ready!

Learn how to lead effectively in the 21st century. Leadership is not a fixed destination; it is a continuous journey – begin this evolutionary journey by joining the waitlist today.

You'll be the first to hear when the book is published.

Learn how to lead effectively in the 21st century. Leadership is not a fixed destination; it is a continuous journey – begin this evolutionary journey by joining the waitlist today. You'll be the first to hear when the book is published.

Join The Waitlist And Be The First To Hear When The Book is Ready!

Learn how to lead effectively in the 21st century. Leadership is not a fixed destination; it is a continuous journey – begin this evolutionary journey by joining the waitlist today.

You'll be the first to hear when the book is published.

Learn how to lead effectively in the 21st century. Leadership is not a fixed destination; it is a continuous journey – begin this evolutionary journey by joining the waitlist today. You'll be the first to hear when the book is published.